I use Ghost as the blogging platform for all my projects. This blog is hosted on Ghost and even SigNoz's blog is on Ghost. And it is a beautiful peace of software.

Started in 2013, Ghost started as an alternative to Wordpress, which was a virtual monopoly in the space. Ghost is completely funded by the revenue from Ghost (Pro) and an initial kickstarter event. Ghost is an open source project with an active community. Ghost (company) comprises ~15 people, which are distributed in different parts of the world : from Thailand to London. And recently they have hit a mark of 2mn USD per annum.

Ghost: The #1 open source headless Node.js CMS
The world’s most popular modern open source publishing platform. A headless Node.js CMS used by Apple, Sky News, Tinder and thousands more. MIT licensed, with 30k+ stars on Github.

As a user, I am a fan of their product. They have simplified running blogs. It has many advanced features like dynamics routing, etc. which makes it suitable even for advance SEO needs. They have recently introduced easy way for publisher's to monetize their blog by building direct relation with their customers by means of subscription. And as you can see, they also have a dark mode.

The fact that a relatively small team with a very little outside capital is able to create such a beautiful product is inspiring! If you use the product, you would understand that all features are carefully designed based on interaction with their users and their own thoughts on how they can innovate for their users.

Creating such products require care and empathy. This can't be created in a IT shop with hundreds of developers paid by hour. They need to care about the user, understand what they can innovate on and continuously iterate with feedback.

This is something very similar to how craftsmen used to work before industrial revolution 'assembly-lined' everything. Dressmakers would spend hours trying to make the perfect dress for their patrons. Create designs and begin from scratch many times. This movie beautifully captures one such dress maker.

Phantom Thread (2017) - IMDb
Phantom Thread is a movie starring Vicky Krieps, Daniel Day-Lewis, and Lesley Manville. Set in 1950s London, Reynolds Woodcock is a renowned dressmaker whose fastidious life is disrupted by a young, strong-willed woman, Alma, who...
Phantom Thread - A movie about a British Era dress maker

I recall even Sridhar Vembu of Zoho talking about how he thinks about software creation as a craft. A great product can be built when creative people are allowed to work together and create something which is beautiful & inspiring. Great software can't be build in industrial timelines and implementation of "specs". This is a beautiful video by Zoho on the same.

Zoho : Software is our craft

Recently, I came across a blog posts by Kailash from Zerodha. The fact that a team of 30 techies can create products which hand ~1mn DAU is just amazing! And that too with most of the software used being FOSS. If you read his blog, you will get a sense of a product which is  well cooked briyani, cooked under the supervision of a master chef maintain right temperatures and right mix of ingredients. And it made a delicious briyani.

Hello, World! - Zerodha Tech Blog
TLDR: 30 member tech team formed over seven years built India’s largest stock broker. Unconventional setup. The long pending tech blog is finally here. Some backstory and context.
bliki: CraftmanshipAndTheCrevasse
a bliki entry for CraftmanshipAndTheCrevasse
Blog by Martin Fowler on Software Craftmanship

Basecamp is another product which I admire a lot where the product reflects careful decisions and thought process. Its founders, DHH and Jason Fried are proponents of building great software at your own pace.

I guess, the thought I want to leave you with and which inspires me daily is this: A small team of people can create great software which no big corporation can match. You need to think about the user and build for him, and there would be thousands of takers. Building a great software is a craft : you get better at it as you spend more time with it. It is the ultimate expression of human mind!


If you get a chance, take a look at this documentary about Jiro, who is the greatest sushi chef according to some. The amount of detail and energy he puts into his craft is just exhilarating. A quote from the clip :

All I want to do is make better sushi. I do the same thing over and over, improving bit by bit.